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60% of gamers are female, says woman who’s never heard of Donkey Kong

Posted by on December 13, 2011 in Featured, Videogame News - 1 Comment
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MONTREAL, CANADA - After months of surveys and cross-latitudinal studies, the all-female Perkins Research Group today released the findings of its poorly-defined, annual videogame demographics study. It found that over 60% of gamers were women, where “gamers” were defined as anyone who checked a box titled “I have played a videogame at least once in the past.” PRC hopes this ambiguous self-reported fact can help tear down millions of experiential impressions that videogame players are predominantly male.

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“When most people think about gamers, they think about teenage boys playing Pokepets and Halo Battle Wars,” said PRC analyst Linda Chu. “But every day, millions of girls and women are also playing hardcore videogames like Farmville, Solitaire, and the FoxNews Daily Poll. They’re expanding the concept of what gaming is and proving that females can be just as leat as guys can.”

Chu, who couldn’t name any characters from Street Fighter other than Chun Li and Yoga Man, went on to explain the importance of her group’s findings. “Going forward, game developers are going to have to take the feminine point of view into consideration when making new titles. Sure, women may not be buying consoles, or handhelds, or PC graphics cards, or online gaming services, but they represent the majority of all play time. To ignore them would be a bigger mistake than missing all the powerups in the last level of Battlefield.”

About the author

Chris Connor is the creator of GameFawn, the most reliable source of unbiased gaming news and reviews. Born and raised in Boston, he's found cold weather and long playing sessions go together quite well.

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1 Comment

  1. Stephanie
    Posted Feb 1, 2012 at 9:49 pm

    I think we can all point to the survey’s findings for why so many game companies are struggling right now. This is what happens when you ignore the majority of your audience!

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