EA Battlelog is best online experience ever, says EA producer Fredrik Loving
REDWOOD CITY, CALIFORNIA - Opposition in the Battlefield 3 community to the browser-only implementation of the game’s server selection came to an abrupt end today when Fredrik Loving, Battlelog Producer, addressed fans. “Playing with friends has never been this easy,” he told Giant Bomb in an exclusive interview. “And if that doesn’t mean something coming from the guy who programmed the entire system, I don’t know what would.”
Predictably, Battlefield 3 players around the world quickly recanted their previous vitriol for Battlelog, which requires players of Electronic Art’s latest first person shooter to choose servers from a third party web browser. “At first, I was against having to use half my RAM just to find a game to join,” said longtime Battlefield enthusiast Patrick McIntyre, 28. “But when Fredrik Loving, the creator of Battlelog, came out to officially support the system, I started thinking maybe I was wrong. Maybe my previous anger at a needlessly complex interface was unjustified.”
McIntyre isn’t alone. An EA forum thread titled “PC gamers against Battlelog” that previously boycotted Battlefield 3 was today full of praises, following the public statement by Loving.
“I thought I hated using Firefox to play Battlefield through Origin, but now I understand I was wrong,” agreed commenter DisHurtsUSheph4rd. “Playing with friends has never been this easy!”
With the successful public image overhaul of Electronic Art’s server browser, the company commented its policy moving forward would be proactive. “From now on, we’re not going to wait for problems to arise before addressing them,” said an EA representative. “We’re going to look for potential problems and let the community know how it should feel about those issues before they have a chance to formulate a negative opinion.”